Invicta Watch Group is founded in 1837 by Raphael Picard in La Chaux-de-fonds, Switzerland. The Picard family owned and operated the company until 1991, when the company was purchased by a United States-based investment company. Eyal Lalo, a third-generation watchmaker, is the CEO of the company.

Upon moving primary operations from Switzerland, Invicta has continued to design watches, but have outsourced manufacturing to third parties. Swiss-made watches are labeled as such. Invicta utilizes ETA(Swiss), Sellita(Swiss), RONDA(Swiss) and Citizen/Miyota(Japanese) movements in their product lines. Invicta is developing its own proprietary movements by owning Technica Swiss Ebauche Microtenique.

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